Voices Revamps Using Responsive Web Design
London, ON | June 15, 2013
Canadian tech leader Voices recently implemented responsive design to make their online marketplace for voice talent accessible to users across all platforms.
Industry-leading Voices is celebrating the launch of a revamped website, rebuilt using the latest web technologies including HTML5 and CSS3. The goal of the redesign was to offer a consistent experience across all devices; mobile-first, table and desktop. To achieve this, the company implemented “responsive design”, a web design technique that accurately resizes the contents of a web page to any screen, regardless of its scope or device.
Responsive design is a win-win for both the company and its customers. Traveling down the road of responsive design became an absolute must for Voices following a substantial increase in visitors accessing the site via mobile devices such as iPhone, iPad and the Android-powered Galaxy SIII with mobile visits increasing 43% year over year.
“As a result of our responsive design that’s now live, visitors to the Voices site are more engaged and staying on the website for longer periods of time,” says David Ciccarelli CEO and co-founder of Voices. “People are visiting more often with 86% of members visiting daily. Of those visitors, they are also staying 17% longer on the site than they were just a year ago.”
Why did Voices incorporate responsive design? Consider the following statistics from a recent Forrester Research report:
- Mobile web browsing is projected to take over desktop Internet usage by 2015…or sooner.
- 90% of people use multiple screens to access the web.
- 90% of smartphone searches results in a purchase or a visit to a business.
To experience responsive design firsthand, visit https://www.voices.mobi on your desktop, a tablet or your mobile phone.
Voices strives to achieve amazing things through the talent and faith of ordinary people. Voices is the online marketplace that connects businesses with voice over talent.
More than 200,000 people from companies like ABC, NBC, ESPN, PBS, The History Channel, The Discovery Channel, Sony Pictures, Audible, Comcast, Bell Canada, Google, Microsoft, Cisco, Western Union, American Airlines, Toyota, Ford and GM as well as organizations such as the US Army and the US Government entrust the Voices online marketplace with their stories and collaborate online.
Sources: Global Mobile Statistics 2012 Home: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Forrester Research “Understanding Responsive Design”: http://www.forrester.com/Understanding+Responsive+Design/fulltext/-/E-RES74481
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