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Sequitur Cinema Case Study
Sequitur Cinema turned to Voices for the ability to choose from a professionally-curated list of auditions.
Sequitur Cinema is a visual artist collab and production company. The team runs campaigns from start to finish; from pre-production through delivery of finals on a project basis.
Started in NYC and now based in Nashville, TN, Sequitur Cinema produces documentary, narrative, and branded content across all media for international clients and companies like Chevy Australia, Johnnie Walker India, Bose UK, China Mobile, and Tennessee Tourism.
Finding the voice talent for a project can be tricky. For the Sequitur Cinema team, they usually found themselves in a position where the client already had a brand voice attached, and they’re simply provided with the voice-over assets to get the project done.
In the instances where this was not the case, Sequitur Cinema typically went the traditional route of requesting submissions and reels from voice agencies.
When the client approached Sequitur Cinema with a project for the YMCA that details the challenges and endless possibilities for youth, Denis and his team knew that they needed the perfect voice to honour the client’s vision.
In this case, the client had a very specific idea of the type of talent they were hoping to find. Have a look and listen to the spot, and you should be able to immediately pin the famous actor they had in mind for the project.
Sequitur Cinema contacted Voices with the specs and breakdown for the project, and were almost immediately contacted by an experienced account manager who understood the project and needs with just a glance. It was shortly thereafter that Denis was provided with not one, but a handful of fantastic options to take back to the client.
- The ability to choose from a professionally-curated list of focused, custom auditions
- High-quality sound on a non-profit budget
- The entire recording was completed on a 90-minute conference call
- Polished files from the talent within 24 hours
- Delivering above the expectations of the client
- Zero disruption to Sequitur Cinema’s regular routine
The team’s original plan was to physically get someone into Sequitur Cinema’s studio and do a patch-in with the client and agency people so that they could give live feedback on the line readings. However, with the chosen talent working from a home set-up, the group was able to do a simple conference call. The process was really no different than if it had been done within their studio on Music Row in Nashville, TN.
“This is our first project with Voices. I’m sure it won’t be the last.”
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