Black+Decker Case Study

In need of a robust voice over performance for their 60-second spot, Black+Decker came straight to Voices.

Black and Decker toolkits beside the words "It's Rough Out There".
video spot
custom auditions
<24 hours
to receive finished recordings

When Black+Decker needed a robust voice over performance for their 60-second spot promoting DEWALT’s ToughSystem 2.0 Storage, the preeminent tools manufacturer came straight to Voices. Since the ToughSystem Storage toolboxes were designed to endure harsh conditions, their job posting sought the same vocal characteristics in a narrator: tough, rugged, bold, authoritative. After receiving 117 auditions, Black+Decker selected voice actor Brandon Thornhill to deliver the “It’s Rough Out There” spot. The team conveniently arranged a remote live directed session, and Thornhill pulled off the perfect gritty read to make Black+Decker’s video stand tall. 

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