Real Human Voice Prevails

AI Risks and Opportunities for Agencies in 2025

Generative AI has dramatically shifted the landscape for content creators who use voice talent. AI voice tools are transforming workflows, streamlining production and challenging traditional methods.

Advertisers, communicators, agencies, creatives, tech companies and others are adapting, but it isn’t easy. And while the innovation AI enables is exciting, there’s a lot to consider, from questions of authenticity to ethical considerations.

How will AI change our industries? How do we embrace innovation while mitigating risk and maintaining authenticity? This report dives into the trends our clients are seeing at the crossroads of technology and human creativity — and offers insights on navigating this exciting but complicated landscape.